Edward Charles Edmond Barq Sr.
Inventor of Barq's Root Beer is born to French parents in New Orleans.
Mr. Barq moves to the beach resort town of Biloxi, Mississippi.
He bottles and sells his first Barq's. It's unusual, sharp taste draws a unique following. The rest, as they say, is history.
Prohibition begins, prompting the sale of root beer to shoot through the roof.
Edward Barq is heard to exclaim, "Hot diggity dog!" Flagpole sitting becomes a major fad. True to their off-beat and out-of-the-box sensibilities, thr Barq's executive team considers throwing out chairs in favor of flagpole sitting at all board meetings.
The company moves back to the hometown of Edward C Barq - New Orleans.
The disco craze begins and the world is suddenly populated with disco balls. All that dancing created a bit of a health craze, and soon Sugar-Free Barq's Root Beer was launched. It was an instant success, because of course, It's Good.
Barq's refranchising increased it's distribution network up to 47 markets.
About 10 million people were able to kick back with a cold, refreshing Barq's Root Beer on hot southern nights.
The One with Bite.
Barq's territory stretches coast to coast, supplying 440 markets and millions of people with "The One with Bite." Consumers get stuck on temporary tattoos as "Barqtoos II" shows muscle in the summer promo return.
Band-aids not included.
The Coca-Cola Company completes its purchase of Barq's Inc.
The headquarters is moved to Atlanta but the unmistakable Barq's bite continues. Barq's takes a bigger piece out of the root beer market by introducing Barqy the dog - " Barq's has bite!"
And here we are.
Our hometown may have changed over the years, but the icy bite of Barq's is here to stay! oh, and BTW DRINK BARQ'S. IT'S GOOD.™ It's really, really good.